True Believers is an artisanal craft spirits company that prides itself on the quality of its products and its commitment to using natural ingredients, traditional processes, and authentic distilling partnerships.


True Believers was born from the passion for flavour. The founders had already gained a reputation as leading distributors of craft spirits in Singapore, thanks to their previous successes with 28 Hong Kong Street and Proof & Company. Drawing on their extensive knowledge and expertise, they created True Believers with the sole focus on bridging the gap for bartenders and distillers. From class to glass. Sourcing the finest distilling partnerships and ingredients from around the world.



True Believers, is driven by a deep commitment to the environment and a vision of a better future. As pioneers in the spirits industry, they have embraced innovative practices that prioritize our planet’s well-being. Their unwavering dedication to eco-friendly solutions is evident in their early adoption of ecoSPIRITS technology, which has revolutionized how they distribute our spirits while significantly reducing the carbon footprint and minimising packaging waste. By thoughtfully designing refillable bottles, they strive to minimize waste and promote a more circular economy.

True Believers also actively engages in community projects, supporting local initiatives and fostering social and ecological well-being.