In 2009, before it was a trend, FAIR wanted to create a spirits line with a positive impact on people and the planet. They launched FAIR Vodka, the first vodka ever using fair trade Andean quinoa. From the beginning, they pledged to return 10% of their profits to the farming communities providing them the superior grain that gives the vodka its multi-awarded great taste. When you buy FAIR, you buy less marketing, less packaging and more fairness.